Thx for sharing. You made your calls and used your Realtor sphere of influence scripts. Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. For brand new agents a simple Excel spreadsheet will do the job.. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. When it comes down to it, an SOI is just a group of people you know personally. Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. Pro Tip: NEVER write anybody off. That's the only way you will be able to contact your SOI members 100 times a year. 4. And time is something busy agents are short on. Theres short-term business and there is this big long-term business potential. Or ask for feedback?? Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. Share your reason for becoming a Realtor. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. You arent a clone. You may be hesitant to call them because you havent called them in so long. Most marketing agents do fails because they don't under. Then, send a personal note to them. Their new listing or recent sale? Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. Holiday cards are a classic way to stay in touch throughout the year. If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. Yes, these lead generation systems work! Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. But you cant be everywhere all the time. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. : ). That's a wonderful example. Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? Take Advantage of Social Media 3. You might be surprised to find out that For Sale By Owners (FSBOs) are a great source of leads that you can use to grow your real estate business. Ask them about the dog. And thats an uncomfortable idea for many of us. A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. Truth is, most agents are terrified to start working their spheres of influence (SOIs). Love it or hate it, email cannot be ignored. Find FL real estate agents We do coach our clients on these lead generation tactics. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. Once you feel like you have established a personal connection, ask them for a business card. And they are provided free through your Multiple Listing Service (MLS). Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. But, I thought, no better time than right now. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. At that point, you use your Realtor sphere of influence scripts. That is why it is important for you to pay close attention to your sphere of influence real estate agent. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. This helps you get rid of any old contact information that is either incorrect or no longer in use. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. Thats the last time Im going to use that real estate agent.. Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. Dear (Name), How are you? Diversify Your Outlets 5. As a result, its upset a lot of our existing lead sources as well. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. Its one of the easiest ways to get your database engaged again. Letter To Sphere of Influence Draft: Good news! Therefore, you should try to attend networking events, even if they are virtual. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! It's so great to get off on the right foot - this letter would do it. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. I was just checking in with you to see how youre doing. I mailed them a postcard because I was afraid to pick up the phone and call them. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. Great blog and example. Things are uncertain right now, and in many ways we have been forcibly disconnected. Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. Date. Thanks for shring this Yah-me. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. They already know you. This is actually not going to be helpful because you are not going to remember anything beyond what is on those cards. Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! Its one of the oldest digital tools that Realtors have had at their fingertips. Start engaging more on social media (weve got guides on Facebook, Instagram and Twitter to get you started). You will be shocked with the answers youll get. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. 3. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. They got 34 percent from repeat business. Next, you can run those emails through a scrubbing service. Click on where it says "Audiences" on the left side. Finally, the art of copywriting is helpful too. But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. Script #1 - Recent Clients & Professional Connections, I hope all is well! Checking in with them to make sure theyre okay is a very normal thing. Today Im going to tell you, no. (And, Ill give you the real estate email templates, too.). Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. Another excellent post. If you are taking a look at the current real estate market, you will quickly realize that we are living in unprecedented times. Hey would you do me a favor, Aaron? In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. Congratulations, Lori! There is a fine line between flaunting and genuine and it looks like your E-mail was very genuine! He even asks for permission to follow up (Cool if I follow back up in a week?). All because of one fundamental business driver: Authenticity. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. Is there anything I can do for you?. Its really simple. Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? Congrats. It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. Part of that, Im sure, is the isolation that many are experiencing. If they are not receiving them, they are not actually in your sphere of influence. (Were talking multiple millions in volume.). These are people that know you, and just because of that, you have some influence on them. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. But asking for it can feel pretty daunting. As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. Just pick up the phone. By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. Michael Montgomery of Rev Real Estate School. A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. ), And lets face it. I was having trouble generating leads and converting those leads into clients. Make sure you do not fall into this trap. The main thing is not to let them forget that youre an agent and youre there to help them. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. You now have a friend in real estate. Once you get to know them a little better, you can break it down even more into Buyer and Seller Prospects. So, youve sent out an email newsletter. Are you tempted to use AI to write blog posts? Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. Good news! Thats what marketing is supposed to do it helps sort out who is interested and who isnt. In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. When they got the postcard, they called me. A reminder to winterize their sprinkler system or change smoke detector batteries? Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. Check out these 5 practical tips for growing your sphere with social media. We have all been there. I've written about this concept once or twice or a dozen times - see the list below for related blogs. Heres one of our best scripts/real estate email templates for Listing E-Alerts. Here are a few authentic scripts for. Smart real estate agents know that there is a lot of money to be made in giving away something for free. Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. When you do go to a networking event, you may think the goal is to collect as many cards as possible. One of those things is the YAY-ME letter. Make sure you select something that shows just how well you know them. Try to do this for each and every person on your list. Very nice. (True Story)Order Your Here! The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Now, your phone call list is much more manageable. Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. Look, we get it. Do you know anyone who might be thinking of purchasing a home in the future? Be sure your real estate letters dont sound like a form letter that just goes out. A form letter! Then, you may want to share information you learn in these business journals with your potential client. It posts your ad and provides a messenger link for the recipients so they can message you directly. When you send an email out, you can watch your results roll in. But if you do it right? Ill be happy to do the research and get back to you quickly. A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. But once you get rolling with regular follow ups and a growing number of referrals, youre going to want some kind of system or real estate CRM that lets you see at a glance what the last follow up was so you can keep connecting in a consistent and relevant way. Then, make sure you invite people to hang out with you for your charge. These include: What this means is that the current real estate market is volatile at best. As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. Since some agents have been in the biz for awhile, maybe we can call it "A Prospecting Letter." Tips For Preparation 1. I dont have any influence! I know thats what I thought the first time I heard it. This also warms up your SOI for your phone call. As a result, Realtors end up going for the remaining 20 percent. It's helpful to the recipient and offers them something of value, INFORMATION. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. Are you sure you want to report this blog entry as spam? that are written by the members of this community. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. It could even be that they are having some work done on their house and need some recommendations. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. So thank you, thank you, THANK YOU!!! It's good to hear how to get it done right. You may think that you are so busy that you will never have time to go to another networking event. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. Still not sure how to write it? Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. For example, if you see that someone in your sphere of influence has recently adopted a dog, make sure you congratulate them on that adoption. Likely, you are already using Listing E-Alerts. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. 1 Real Estate Agent Introduction Letter Sample Pdf Thank you unquestionably much for downloading Real Estate Agent Introduction Letter Sample Pdf.Most likely you have However, there is always something that feels special about holding something from your mailbox. Go to your business page and click at the top where it says "Ad Center.". Almost every CRM has a Listing E-Alert tool now. What do you love about it? End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. You are in communication again, and if you continue to stay in contact with them going forward, you will grow your sphere of influence. First, it is important to take a look at a few statistics that highlight the current housing market. Here's a real estate business letter template that you can download and use. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. So give your full attention to every person you meet, and remember, everybody matters. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? There are disadvantages to this traditional use of Listing E-Alerts. Whether you use the MLS or your agent website through your CRM, it can be completely free. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. Constant Contact and Emma are two good examples. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. Wish I could use it but after 25 years it would look odd! Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. The writer recommended saying "I'm an agent now and I need your help.". The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). If you use your agent website for your Listing E-Alerts, you can use. This field is for validation purposes and should be left unchanged. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. emails to my SOI.. just can't do it. How to Nurture Your SOI (+ Free Templates! Remind your sellers about something you did that added a lot of value for them. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. (Psst, already a Follow Up Boss user? If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. Here's a sample: Dear (friend, client from a former business, former boss, etc.) For example; Friend, Family, Acquaintance, etc. We can use the search update tool for four general areas. Now you take your scrubbed list upload them to an email marketing program. Put yourself in your contacts shoes. Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. Be clear that you have no agenda. With this simple strategy, and no more than 279 contacts, the listings started flowing in. In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. Here is how to create an audience. It's been way too long since we've seen each other. Excellent blog and I'm going to share it with some new agents in my office! According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. You can use variations of this, but the most important thing you can do is to be authentic. Take our customer, Justin Seeby for example. The first step is to just get the names down on paper and at this point, its absolutely crucial you dont undervalue or overthink a single candidate for your list. Writen By. One type of ad that has been shown to be very effective is a messenger ad. Thank you for using me as your realtor. And even if your client needs nothing from you at least you checked in. Great post. You can use variations of this, but the most important thing you can do is to be authentic. Check out our full post on prospecting on Facebook! We are going back to the basics. I love your program, Jennifer. Copy all of it into one Excel spreadsheet. In real estate, you have to develop a strong relationship with the buyer or seller. For most people, their home is their most valuable asset, and its also their biggest liability. This is one of the easiest ways that you can dramatically expand your sphere of influence. If you know anyone whos thinking about buying or selling a home and you get an opportunity to refer me, I would greatly appreciate any real estate referrals and thank you., Thats an example of the real estate letters you might send to previous clients. Why not get deep once in a while? You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. Still not sure how to write it? Theyre going after the unknown. I can see on social media that you are doing quite a bit of traveling and having a great time. I bet you do want to share some ideas? When one of your neighbors puts their home up for sale, youll immediately get an email with all the listing information and photos of the home. Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. They build their spheres of influence through charity and service rather than passing out business cards.. You can also see what specific links the recipient clicked. So, Jennifer, um what's an example of doing it right? There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. Ask them how the yard is working out.
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