I can't wait to see where this opportunity takes him! Whereas many matte liquid formulas make you sacrifice comfort for wearability, she ensures this one stays put without causing a fuss on your face. Real news, real hope. PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! Sep 12, 2019. If you're a sucker for glitter and a snatched beat, I can almost guarantee COVERBOY is about to become your go-to brand for all things glam, so let's all take a minute to thank Willam for blessing us with this range: Thank you, thank you, thank you. pic.twitter.com/088HlYBjQI. There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. If youre looking for bran muffin journalism, you can subscribe to the Monitor for $15. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Does Coverboy cover boy? In an interview earlier this year, Charles told Marie Claire that makeup is an art form for him. By subscribing to this BDG newsletter, you agree to our. This is pretty major, if you ask me. The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. Though the results of Draglash are longer, thicker, and fluffier lashes, she insists the lightweight formula makes it way easier to wear than actual falsies. This allows those pushing the agenda to rebuild society in man's image not God's with government as the ultimate giver (and taker) of our rights," he added. They went viral after he revealed that hed brought his own light ring to the portrait session do-over (he didnt like how the originals turned out). Here are some of his different makeup creations that prove just how talented he is. One of the makeup industrys largest brands took a big step forward on Tuesday. Don't just take my word for it though. In a statement, the makeup brand said that all of their CoverGirl models are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. And that influence is powerful. According to Huffington Post, it was only a year ago that Charles started his Instagram page. Barbie ad stars a boy for the first time. Use of this site constitutes acceptance of our Hope youll give us another try and check out some other articles. "I love to run Goldie down the front of my shin or on my collarbone," he tells Allure. "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said. Makeup artist James Charles is making history. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). Hear about special editorial projects, new product information, and upcoming events. 2023 BDG Media, Inc. All rights reserved. The Mally X RuPaul Color Cosmetics Collection will be available exclusively from qvc.com starting Friday, September 20 and this one's personal. We talked about it, but he was like Whats the big deal? Its going to filter up through the generations, but I think thats really one of the hallmarks of the younger generation, this idea of fluidity, Goodman says. Beyond fear, beyond anger. CoverGirl is giving gender stereotypes a much-needed makeover. Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. Press question mark to learn the rest of the keyboard shortcuts Thats right, I am a new CoverGirl.. 19802023 The Christian Science Monitor. Hmmm well that joke is ruined, but who cares! Are gender roles relaxing inthe world of makeup? When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. James Charles Dickinson is CoverGirl magazine first CoverBoy. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." The monochromatic eye look is absolutely gorgeous. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. "She embodies everything I love about makeup and the playfulness of it," Rupaul gushes. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. Coverboy, put the bass in your walk: Drag Race alumni Willam reveals debut cosmetics line Ad Choices. subscription yet. Why start a makeup line now? Crypto Some information may no longer be current. Similar-looking products, two totally different techniques. ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. Easy, breezy, beautiful CoverBoy? To view this content, click 'Allow and continue'. This Chemical Peel Majorly Healed My Hormonal Acne, I Tried the New Long-Lasting Botox Alternative (!). But you know what? Their prices range from $10 to $18. According to the company's Instagram, he'll be starring in one of their next mascara campaigns. "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. The Best White Eyeliners for Brighter and Bigger Eyes. So why now? Together, Roncal and RuPaul created a massive collection that embodies the fun of wearing makeup, in what he says are the shades every beauty lover should have whether they're a down-to-Earth everyday user or a professional drag queen. Gold-foiled eyes, Farrah Fawcett bangs, 3D manicures what doesn't this red carpet have? HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. Roncal says the goal for her and RuPaul's mascara was to deliver drag queen-level false lashes in a single tube, and that's exactly what this product does with a unique square-shaped brush and "fierce, molded bristles" that comb through every lash with ease. Oh, and he just became CoverGirl's first ever CoverBoy! Willam wears Coverboy Glitter Jelly in Roller Rink. "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. Your California Privacy Rights. I am so thankful/excited for everything in store and the support has been amazing, he tweeted. "It just feels like something you want to wear.". CoverGirl has announced its first ever CoverBoy. . Monitor journalism changes lives because we open that too-small box that most people think they live in. And we shall see what I would look like if I suddenly sprouted blue eyelashes. coverboy makeup name change. hopefully all the young people who are afraid to wear makeup will gain confidence from this @jcharlesbeauty @COVERGIRL #COVERGIRLJames, this is such a great day for men in the makeup industry, congratulations @jcharlesbeauty #COVERGIRLJames, The love and support for @jcharlesbeauty #CovergirlJAMES is amazing. Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. Dubbed Coverboy (a nod to RuPaul's infamous song "Covergirl," perhaps), the brand aims to serve drag queens and everyday makeup wearers alike with a range of lipsticks, multi-purpose glitter gels, and dramatic falsies. Promise. I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! Select stories from the Monitor that empower and uplift. Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. CoverGirls Instagram posted a video of Charles speaking about his new role. ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. As for the Designer Lashes, there will be six different options ranging in price from $10 to $18. An update on major political events, candidates, and parties twice a week. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Use of this site constitutes acceptance of our she wrote on Instagram. "DragCons attendees are my target market so it makes sense that I would debut there with a bunch of people that also do/love drag," shares Willam. All rights reserved. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". Charles, 17, now has more than 525,000 Instagram followers and 77,000 YouTube subscribers who come to check out his stylish creations. The aspiring makeup art Charles expressed his excitement for his new gig on his Instagram and Twitter. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. Charisma, Uniqueness, Nerve, and Talent, anyone? We "But I think because people think they only have to use brushes, they don't realize the power in using a sponge-tip applicator to put on shadows.". Here he is with Katy Perry (that highlight tho!!! All rights reserved. RuPaul loves to use the dual-ended sponge from the eye shadow palette to blend out the liner for an effortless daytime look. Sometimes the world is a beautiful place. James, who first earned. We are trying out Willam's new line of makeup Coverboy. This type of public figure has the visibility of a traditional celebrity but at the same time already interacts with fans and followers on a personal level. Nor is it the brands first attempt at breaking down barriers. I love being extra pic.twitter.com/7Qu1yu8U2P. What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. logged you out. "If you put [on] just a little, it will enhance the beauty of your eyes.". James Charles is no exception," the beauty brand said in a release. The . Help keep The Christian Post free for everyone by making a one-time donation today. You might recognize makeup artist and YouTuber .css-tjvzc4{-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:inherit;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;border-bottom:thin solid #6F6F6F;}.css-tjvzc4:hover{color:#595959;text-decoration-color:border-link-body-hover;}James Charless face from his ***flawless senior pictures. And the first male face of Covergirl brand. Willam wears Coverboy Lip Varnish in TruBlu. Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. The full collection, available now, consists of six pairs of falsies, five lip varnishes, and four chunky glitter jellies. We want to bridge divides to reach everyone. You read that correctly: The newest CoverGirl is a boy. improve functionality and performance. "James Charles is no exception. Carly Cardellino was the beauty director at Cosmopolitan. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. See the entire range of limited-edition, face, eye, and lip products below. "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. The three most recent Christian Science articles with a spiritual perspective. The Best Contour Palettes for the Ultimate Chisled Complexion. And if that means shopping COVERBOY, then hey, it's a win-win. Vote for your favorite beauty products now! Tea. you are agreeing to our, One month free trial to theMonitorDaily, From Yellowstone to The Chosen, boom times for small Texas towns. It makes sense that in all aspects of American life, including the consumer realm, including cosmetics, we would see those shifts.. You dont have a Christian Science Monitor Popular makeup artist Patrick Starrr recently launched his own collection with MAC Cosmetics, and James Charles made history as CoverGirl's first CoverBoy.Now another up-and-coming YouTuber is making waves, this time for an even more heartwarming reason. In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. Gem is . Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. CoverGirl believes in beauty for all, and we're proud to welcome James Charles to the family. Business, Economics, and Finance. Polished's four-shade offering also includes timeless staples like Now Prance, a peony-colored red-orange, A Shade Shady, a purple-leaning mauve, Dragmother, a deep blue-toned red, and Showgirl, a caramel nude. See for yourself. Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". contact customer service Yesterday, the cosmetics giant named its first-ever CoverBoy: beauty vlogger James Charles. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. "Their main target is to eliminate any and all moral standards. Who owns Gatorade: Coke or Pepsi? Or feet. GET THEM HERE! I just finished up my glitter testers, too, so Im glad were releasing soon. CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. Condragulations serves intense coral pigment that can be worn on its own, meanwhile Lippy offers sheer iridescent shimmer that adds a touch of pink to any lip shade. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. Follow TODAY.com writer Scott Stump on Twitter. 2023 Cond Nast. James Charles is no exception. The groundbreaking news was first announced on Perry's Instagram, before Charles took to his own social page to share the exciting news with his fans. IE 11 is not supported. People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. Stars like Sofia Vergara and Katy Perry have worked with the brand, but nothing quite like this. continue to use the site without a RELATED: Get your pumpkin spice fix with these 29 pumpkin beauty products. Of course, Willam's been beating his face for ages. I love being extra pic.twitter.com/7Qu1yu8U2P. Im still confident as a boy and I will always be a boy. "There's something there for everyone. See more ideas about james charles, covergirl, makeup. Get stories that empower and uplift daily. Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. Take our 'parent company' quiz! The 10 Best Beauty Looks At The 2023 SAG Awards, Did Elvis Presley Wear Eye Makeup? A screenshot from one of James Charles' YouTube makeup tutorials. The CoverGirl partnership with Charles began Tuesday and will include a new mascara coming out later this month. TikTok has declared the white eyeliner is back. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. WALTERBORO, S.C. A series of revelations have emerged in the more than monthlong murder trial of Alex Murdaugh, the disbarred South Carolina lawyer accused of killing his wife and son. 2023 BDG Media, Inc. All rights reserved. He couldnt be more excited about the news! "I put [one of these lipsticks] on in the morning of DragCon; I essentially made out with 400 drag queens throughout the day, and it never came off," she says. Covergirl. "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. CoverGirl said in a statementthat it chose Charles to promote So Lashy, because the product is designed to work on all lash types. Honored to have the pleasure to announce the very first COVERBOY, James Charles! she wrote on Instagram. How Bill Clinton, as first gentleman, could reshape role of first ladies. Its only 12 and today has already been so crazy. "These are the colors that I wear all the time, and they absolutely work," RuPaul says. During New York City DragCon on September 6, Willam announced something wholly unexpected: He's created his own makeup line, and it's just as delightfully confrontational as he is. He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. Were seen as being global, fair, insightful, and perhaps a bit too earnest. "Every set I go to, the makeup artists have the Face Defender because it works so well," RuPaul says. Who needs rainbow highlight when you have this? Her and RuPaul's creamy version puts the best of both worlds into a single buildable shade, which Roncal says "look natural but slightly like you could see from outer space." "Alaska Thunderfuck taught me recently about the importance of highlight on a dolls shoulder, so I dab it there, too.". Did You Hear "Did You Lotion" Growing Up? His skin and makeup are as flawless as you'd think. We may earn commission from links on this page, but we only recommend products we love. Goldie is a golden base with green undertones and holographic glitter. Teenage makeup artist James Charles will be the cosmetic brand's first-ever male 'spokesmodel.' Willam's entire Coverboy makeup line is available now at shopcoverboy.com. Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . Got ten of 'em.". "It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously We do take kindness seriously, we take love seriously, we take freeness seriously but most other things are not to be taken seriously.". If you were to come up with a punchline to a joke about the Monitor, that would probably be it. Because RuPaul wanted this collection to include colors that "work on everybody," he stuck to a timeless eye palette full of neutrals and, of course, a whole lot of shimmer. I've Been Single for 8 Yearsand I Blame My Makeup. 2022 Galvanized Media. In the company's 55 year history, there has never been a male star in one of their campaigns. Your session to The Christian The model also addressed men profiting off her body. We change lives. Sometimes, we call things boring simply because they lie outside the box we are currently in.. On top of all other things, our conversation with him led back to one important lesson: Don't forget to have fun with this makeup. retailers. Polished Liquid Lipstick, Roncal says, is not like any other liquid lipstick you've used before. Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. Please click here to learn how. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. or call us at 1-617-450-2300. Who is the 17-year-old YouTuber? Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. ?? Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. She's ready to turn the page following ex-husband's cheating. Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. Me Because Selena Gomez Just Posted Her Bare Skin and Natural Curls, Shania Twain's Neon Red Hair Is the One Grammys Look You Can't Miss. Blog Home Uncategorized coverboy makeup name change. 300 years after his death, the enduring legacy of Sir Christopher Wren, Strip club owner gets baptized, halts businesses after uncovering sex trafficking, God condemns it: Ex-astrologer dismantles horoscopes, warns of divinations dangers. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. Stay informed about the latest scientific discoveries & breakthroughs. James is a 17-year-old makeup artist best known for his makeup tutorials on YouTube and Instagram at @jcharlesbeauty, where he boasts upwards of 420,000 followers just one year since . Follow Facebook.com/CosmoBeauty. The paired blush combines a peach-y pink base with a hint of gold shimmer for a universally flattering flush. Katy Perry broke the news that the 17-year-old Internet star would be the first "coverboy" ambassador of CoverGirl, who hails him as a "boundary .
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