It's called: Pixel Flavor.Okay, I confess I have rarely bitten into my video games. Instead, the American soft-drink brand has adapted to the quirky ways this society quenches its thirst. Because of the female advertising. Among 20 Coca-Cola global brands that bring in $1 billion or more in annual sales, four came from Japan: the Georgia coffee lineup; Aquarius, a Gatorade-like drink; I Lohas bottled water and Ayataka green tea. EBINA, Japan Coca-Cola has been the No. Your email address will not be published. And last, we come to the Nomels Bitter sour. It seemed like a diluted version of something that was supposed to taste more intense, which strikes me as a contradiction. It makes you feel so refreshed, he said.TVJ. By continuing, you are agreeing to our use of cookies. You should also check out our other posts about Japanfor ideas on other places to visit! Log in Sign up Money Activities Following up on their successful Lemondo canned chu-hi cocktails, Coca-Cola Japans newest alcoholic offering is a new line of hard lemonade called Nomels. ), but in terms of backstory and the unintentionally hilarious ads for it at vending machines. That wraps up our fun look at Cool Coca-Cola and Peculiar Pepsi flavors in Japan. You will receive a link to download the eBook and periodic emails when there's news to share. Japan. Ads for Ayataka tea feature a taste test by Kyoto apprentice geishas and Japanese chefs vouching that its flavor is indistinguishable from tea from a teapot. Even with that global perspective, Japan stands out as impressive, partly because of the strong leaders who pioneered market entry. Attention to detail is at a level that we often dont understand until we see it there in action, he told a packed audience at the three-day event in, Today, Georgia Coffee is a multibillion dollar brand in and of its own right and is, after Coca-Cola, perhaps the most profitable brand in our portfolio. 1 beverage maker in Japan for half a century, but it's not thanks to the popularity of Coke. In Japan, they also sell green tea, bottled water, and, in their most recent segment expansion, booze. This isnt my favorite in terms of taste (far from it! The bright white lobby with the familiar Coca-Cola script and red accents greets entrants with a display of drinks that comprise more than $10 billion in sales, making Japan the No. Before Masami gets started, you might be wondering how Nomels is different from Lemondo, which is also a canned citrus cocktail. But most of the beverages sold by those state-of-the art machines have nothing to do with the companys namesake soda. Coca-Cola's nearly 1 million vending machines account for about half of all the vending machines in Japan. In this Nov. 17, 2016 photo, a worker watches a product line at Coca-Cola Ebina plant in Ebina, Kanagawa Prefecture, near Tokyo. According to nutritional label. Many of them do stock Coke and Coke Zero. Not as mellow as a traditional Pepsi. It now leads the category. 1 beverage-maker in Japan for half a century, but it's not thanks to the popularity of Coke. With Christmas right around the corner, the company recently introduced plastic bottles with a tab that can be pulled to twist the label into a ribbon that resembles gift wrap. Living and working in Japan is a unique experience. Shelf life takes on a new meaning in a market saturated with convenience stores. But the company's Japan operations take that to an extreme, said Raymond Shelton, senior executive officer for Coca-Cola East Japan. Among 20 Coca-Cola global brands that bring in $1 billion or more in annual sales, four were developed in Japan: the Georgia coffee lineup; Aquarius, a Gatorade-like drink; I Lohas bottled water and Ayataka green tea. Yes, we know it looks like Nomejs, but thats actually a backwards L. Adding further linguistic weirdness is that since the Japanese language lacks an L sound and cant have syllable that end in consonants other than N, if youre asking for a can of Nomels in Japanese its pronounced Nomeruzu, which sounds very similar to the word nomeru, which means drinkable.. Matte Leao, an herbal tea extremely popular in Brazil, is an example of adapting to local tastes. Coca-Cola in the 1970s was intently focused on its sparkling category in Japan, but local partners advocated entering the newly established canned coffee space, Mr. Murphy said. First, because Ive now consumed almost all of the vending machine staples available in Tokyo and Kyoto, so theres little new to try with each trip. Its similar to Wild Cherry Pepsi, but with lighter, more floral sense and mildly sour notes. 6. Speaking of citrus Pepsi flavors, heres J-Cola Lemon. To find out, we picked up all three Nomels flavors and handed them to our taste tester K. Masami. Globally, it's not uncommon for non-alcoholic beverages to be sold in the same system as alcoholic beverages. The combination with lime is the greatest idea to combinate these both ingredients.Very yummy and for sure refreshing. The Chu-Hi category is found almost exclusively in Japan. In this Nov. 17, 2016 photo, a worker watches a product line at Coca-Cola Ebina plant in Ebina, Kanagawa Prefecture, near Tokyo. 29. First up, in the blue can, is the Nomels Original, a five-percent alcohol hard lemonade made with 20-percent fruit juice. Today Japan stands very tall in the Coca-Cola system around the world and is know for its innovation, forward thinking and specialness when it comes to the embodiment of what Coca-Cola stands for. Constantin Iosif/Shutterstock. Maybe because that I explored this one as a kid! In honor of 132 years of Coca-Cola, take a stroll down memory lane and revisit all the iconic (or not so iconic) Coca-Cola designs, flavors, and innovations. Our global vision today to be a total beverage company around the world was inspired by our journey there since the early 1990s and continues to be informed by the many lessons that we have learned in doing business in Japan, Mr. Murphy said. . Pepsi J-Cola comes in the normal blue variety, plus Zero and Midnight flavors. From 1910 to the outbreak of World War II, nearly a million servings of Coca-Cola were sold in Japan. A cucumber-flavored Pepsi drink is served in Japan, while a soda containing lactose is popular in Switzerland. KUAT. So I can save up my Starbucks visits.Coffee Vanilla will make your morning. I think the whole theme of the article is encapsulated in this line: Pepsi J-Cola comes in the normal blue variety, plus Zero and Midnight flavors.. Japan, with its faster aging, picky consumers, increasingly is leading such trends, Okihira says. We use cookies to ensure you get the best experience on our website. Some of you maybe even got flashbacks because they were even available in some other markets. Its Coke On app in 2017 crossed 4 million downloads, in part because it offered integrations with digital platforms that enabled consumers to locate and pay at one of Cokes more than 800,000 vending machines across the country one for every 150 people. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Join 10K+ readers receiving daily or weekly updates on the latest international business news in Atlanta. Instead, the American soft-drink brand has adapted to the quirky ways this society quenches its thirst. Powered and implemented by FactSet Digital Solutions. EBINA, Japan -- Coca-Cola has been the No. At Coca-Cola's plant in Ebina, southwest of Tokyo, bottles and caps are splashed with a decontaminating chemical, and then rinsed with blasts of water. New owners, new menu- new guys really know what they are doing- menu is fantastic! Oddly enough, despite the insistent repetition and exclamation points, the cans Japanese text modestly describes it as a slightly sour lemonade. The truth lies somewhere in the middle, as this version is noticeably sourer than the Original flavor, but not punishingly so. This material may not be published, broadcast, rewritten, Campaigns. But Cokes sales channels are much more varied and complex in Japan. Does visiting this spot in Kyoto interest you? Coca-Cola has invested about 40 billion yen ($360 million) since 2014 to double its assembly lines in Japan to nine and accommodate such production. Coca-Cola released a Lemon Coke slushy in Japan. The current fad is strawberry Coca-Cola. We were actually in Japan when this debuted over the summer, and I had high hopes given the aggressive marketing campaign. Ebina, Japan: Coca-Cola has been the No. POPULAR JAPANESE SOFT DRINKS IN JAPAN No.1: Japanese Sodas Japanese soda come in all the flavors. 1 beverage maker in Japan for half a century, but it's not thanks to the popularity of Coke. Throughout that time, interactions with Japanese colleagues and engagement with the market itself have shown the value of forging lasting partnerships, building trust and persevering in the face of adversity. Since retailers only stock in-demand products, pressure is high to keep coming up with new products, or at least new adaptations. This "world's first," according to a Coca-Cola Co. press . Heres hoping that both companies keep releasing unique and obscure beverages in Japan, so I can keep doing this important research and write a sequel to this article! such as soda drinks with odd flavors like smelly durian . Innovative technology has enabled the equipment to become more energy and coolant efficient. 1 beverage maker in Japan for half a century, but it's not thanks to the popularity of Coke. Share . Followed by any one of the super lemon fizzy drinks! But consumers here arent crazy about bubbly drinks like Fanta and Sprite, other perennial U.S. favorites. Coca Cola Zero - Soul Blast Action Flavor (Bleach Ver.) Even a one where I am honest can not imagine how it tastes. Coca-Cola Plus is the result of a decade of research and development, plus collaborations with health experts, which earned it the designation of Food of Specified Health Use(FOSHU) from the Japanese government. ), But I digress. 2023 FOX News Network, LLC. If you like Fanta with Coca-Cola, than you will even enjoy this one. Framboise is french and stands for raspberry.This one is even sugar-free! Sold Out. The Japanese tea products are a strong asset in global markets as people become increasingly health conscious. 1 beverage maker in Japan for half a century, but it's not thanks to the popularity of Coke. 1 beverage maker in Japan for half a century, but it's not thanks to the popularity of Coke. 1 beverage maker in Japan for half a century, but it's not thanks to the popularity of Coke. Coca-Cola has invested about 40 billion yen ($360 million) since 2014 to double its assembly lines in Japan to nine and accommodate such aseptic production. CFO John Murphy shares management lessons and tech innovations that have spurred success in Atlanta beverage giant's No. Theyre inspected, labeled and then boxed in robotic lines: a non-stop parade of bottled teas circling the plant round-the-clock. 1 beverage maker in Japan for half a century, but its not thanks to the popularity of Coke. The new beverage features Coca-Cola infused with a rich mocha flavor, which, according to Nielsen and as reported by Chew Boom, "is the number one flavor in ready-to-drink coffee." Coca-Cola with Coffee Mocha is set to hit store shelves on Monday, Feb. 7. 1 beverage maker in Japan for half a century, but it's not thanks to the popularity of Coke. Presented with this exotic beverage buffet, I had no choice but to stand there and taste each and every one of them! The one above was available from in-park vending machines for Tokyo Disneylands 35th Anniversary. Coca-Cola Debuted An Apple Flavor In Japan This Week. Unfortunately, Coca-Cola Energy is awful. Many of them do stock Coke and Coke Zero. It comes in a reusable pouch, which . (As the label warns, drinking too much can lead to loose bowels.). Subscribe to our email newsletter for the latest news & instant alerts. Coca-Cola Move has similar nutritional value as standard Coke. You will be directed to Coca-Cola Bottlers Japan Holdings website. And all other Coke variants, Coke, Coke Zero, Coke Light are available in the Japanese vending machines. Above is one of the glass collectible Coke souvenir bottles for Kyoto. Classic Coca-Cola is the biggest-selling drink in history - but that hasn't stopped The Coca-Cola Company from coming up with new versions of this beloved beverage. 37. Instead, the American soft-drink brand has adapted to the quirky ways this society quenches its thirst. Even a list of all flavors. It comes in a regular and Zero Sugar version: while raspberry . 3. 23 October 2019. The canned drinks Cokes first-ever experiment with booze came with 3, 5 or 7 percent alcohol content and were being tested only on the southern island of, SEUS-Japan was hosted in Georgia for the first time in 12 years and featured representation from seven states in what was its 42nd joint meeting. zz-- Coca Cola - Mini Delivery Cars LOT of 5 --zz . But he also loves Coke, especially with greasy food like fried chicken or French fries. Get news of exclusive offers and promotions first! Last time I wrote about Oreos. Principal Product Commercialization Manager at The Coca-Cola Company Alpharetta, Georgia, United States. Amazing designs on the bottles. (AP Photo/Yuri Kageyama) (The Associated Press), In this Nov. 9, 2016 photo, Takashi Wasa, senior vice president at Coca-Cola Japan, shows the companys green tea beverages "Ayataka" at Tokyo headquarters during an interview. We dont take out the successful ones, and the fact that we take out 200 gives you an indication as to how many times we miss the mark, but it has also has fostered within our system a tremendous belief that the next great one is around the corner, Mr. Murphy said. Smartwater: smartwater sparkling flavors ($10MM revenue), alkaline . "We want people to notice and see that we're a fun brand.". Your subscription could not be saved. The odds of having a hit are Maybe just three out of a thousand, he said. Or Pepsi Strong 5.0 GV, for "gas volume," which has extra fizz. (AP Photo/Shizuo Kambayashi), In this Tuesday, Nov. 22, 2016 photo, Raymond Shelton, senior executive officer at the Coca-Cola East Japan, stands before a vending machine with his companys beverages sold in Japan, none of which is Coke, but rather various teas, coffee, water and juices, at Coca-Cola East Japan headquarters in Tokyo Nov. 22, 2016. Coca-Cola Is Debuting a Sparkling Water Lineand the Flavors Sound Amazing EatingWell Coca-Cola to Release Two New Flavors for the Holiday Season Coca-Cola Is Finally Combining Its Two Best Flavors to Create Cherry-Vanilla Coke 0:30 Sprite Born to Refresh - The Coca-Cola Company | Sprite Lime Flavored Soft Drink Commercial Ad 0:35 If you did a blind taste-test and were asked whether this reminds you more of Red Bull or Coke, youd invariably say Red Bull. I was really hoping this would be simply an amped-up Coca-Cola, but thats definitely not the case. Thanks for great articleso much fun! Want to receive free updates on when Japan will reopen for travel? Plus, it had more caffeine! This is one of my favorites. Japan is The Coca-Cola Co.s second-biggest market after the U.S., raking in more than 1 trillion yen ($10 billion) in annual sales. Its distinctive combination of fizz and acidity is popular among young and old alike. Find many great new & used options and get the best deals for America Soda Pepsi Cola Coca Cherry Flavor 24 Cans In Total at the best online prices at eBay! "We do want to work on building strong brands that have staying power," Kiga said. EBINA, Japan Coca-Cola has been the No. This is a post about Cool Coca-Cola and Peculiar Pepsi, not my thirst for hunting down other obscure drinks in Japan. Today, Georgia Coffee is a multibillion dollar brand in and of its own right and is, after Coca-Cola, perhaps the most profitable brand in our portfolio. Variety is the spice of life. Yoshiyasu Okihira, an analyst at SMBC Nikko Securities in Tokyo, estimates that carbonated sodas like Coke and Fanta comprise a fifth of Coca-Colas Japan sales, with coffee and tea accounting for 40 percent. By accessing GlobalAtlanta.com, you agree to the following Terms of Use. "I have traveled the world for Coca-Cola, and I have never seen such a variety of products, and such an intensive pace of new launches," he said. But hope and guess that it will taste tastier.Also, very interesting, because the Coca-Cola comes in green! Coca-Cola has been the No. If you want a copy of thistotally freeeBook and Japan reopening updates, all you need to do issubscribe to our newsletter! Coca-Cola's legions of vending machines, many offering piping hot drinks on chilly days, are a big asset. Coca-Cola CherryCherry, Cherry, Cola.Maybe the favorite Coca Cola flavor of Modern Talking. The Ginger Lime Edition was already on our list.Here just with the Ginger. Theres a touch of lemon zest-like bitterness, but it helps create a nice, dry finish, and unique to the Original version of Nomels are its summery pink grapefruit notes. This time, the Coca-Cola Universe is ready for a list. The Coca-Cola Co. executive vice president and chief financial officer spent nearly a decade in the country in two separate stints, first in the early 1990s, and then from 2000-05, with many trips during and since. In 1982 Coca-Cola Light was born. 02/09/2017. Very delicious. Grounded Global Media LLC 135 Auburn Avenue NE, Second Floor, Suite 213, Atlanta, Ga., 30303, And those are just a few of many ways Mr. Murphy explained how the country had affected him to packed audience at the, Living and working in Japan is a unique experience. This one is fire!But it is not spicy. The ability to execute the game plan once the plan has been formulated is a core competency that I certainly have learned at a higher level in Japan than anywhere else that I have worked.. Other global top-sellers are Coke drinks or were added through acquisitions, such as Minute Maid and Matte Leao. Any thoughts or tips of your own to add? We launch and delete almost 200 [products] per year, and we do so in constant pursuit of the consumer, understanding and trying to anticipate what their needs are and building a capacity that flows from our research and development center right back into to our supply chain to get to market as fast as we can, Mr. Murphy said. 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i.fa{position:absolute;top:0;left:10px;height:50%;width:auto;transform:translateY(50%);-webkit-transform:translateY(50%);}div.fca_eoi_layout_3.fca_eoi_layout_widget div.fca_eoi_layout_headline_copy_wrapper,form.fca_eoi_layout_3.fca_eoi_layout_widget div.fca_eoi_layout_headline_copy_wrapper{margin-bottom:0;}div.fca_eoi_layout_3.fca_eoi_layout_widget svg.fca_eoi_layout_headline_copy_triangle,form.fca_eoi_layout_3.fca_eoi_layout_widget svg.fca_eoi_layout_headline_copy_triangle{position:absolute;left:0;width:100%;height:20px;}div.fca_eoi_layout_3.fca_eoi_layout_widget div.fca_eoi_layout_description_copy_wrapper,form.fca_eoi_layout_3.fca_eoi_layout_widget div.fca_eoi_layout_description_copy_wrapper{margin-top:40px;}@media (min-width:1px) and (max-width:450px),(min-height:1px) and (max-height:450px){div.fca_eoi_layout_3.fca_eoi_layout_widget svg.fca_eoi_layout_headline_copy_triangle,form.fca_eoi_layout_3.fca_eoi_layout_widget svg.fca_eoi_layout_headline_copy_triangle{height:10px;}div.fca_eoi_layout_3.fca_eoi_layout_widget div.fca_eoi_layout_description_copy_wrapper,form.fca_eoi_layout_3.fca_eoi_layout_widget div.fca_eoi_layout_description_copy_wrapper{margin-top:20px;}}div.fca_eoi_layout_3.fca_eoi_layout_widget div.fca_eoi_layout_inputs_wrapper,form.fca_eoi_layout_3.fca_eoi_layout_widget div.fca_eoi_layout_inputs_wrapper{margin-left:30px;}div.fca_eoi_layout_3.fca_eoi_layout_widget div.fca_eoi_layout_inputs_wrapper i.fa,form.fca_eoi_layout_3.fca_eoi_layout_widget div.fca_eoi_layout_inputs_wrapper i.fa{left:-25px;}div.fca_eoi_layout_3.fca_eoi_layout_widget div.fca_eoi_layout_field_inner,form.fca_eoi_layout_3.fca_eoi_layout_widget div.fca_eoi_layout_field_inner{margin-left:10px;margin-right:10px;}div.fca_eoi_layout_3 div.fca_eoi_layout_submit_button_wrapper,form.fca_eoi_layout_3 div.fca_eoi_layout_submit_button_wrapper{border-bottom:solid 4px transparent;border-radius:3px;padding:0 !important;text-align:center;width:100%;}div.fca_eoi_layout_3 div.fca_eoi_layout_submit_button_wrapper,form.fca_eoi_layout_3 div.fca_eoi_layout_submit_button_wrapper{border-bottom:solid 4px transparent;border-radius:3px;padding:0 !important;text-align:center;width:100%;}div.fca_eoi_layout_3 div.fca_eoi_layout_inputs_wrapper,form.fca_eoi_layout_3 div.fca_eoi_layout_inputs_wrapper{margin:20px 0;}@media (min-width:1px) and (max-width:450px),(min-height:1px) and (max-height:450px){div.fca_eoi_layout_3 div.fca_eoi_layout_inputs_wrapper,form.fca_eoi_layout_3 div.fca_eoi_layout_inputs_wrapper{margin:8px 0;}}div.fca_eoi_layout_3 div.fca_eoi_layout_field_wrapper,form.fca_eoi_layout_3 div.fca_eoi_layout_field_wrapper{border-radius:3px;background:#fff;}div.fca_eoi_layout_3 div.fca_eoi_layout_submit_button_wrapper input,form.fca_eoi_layout_3 div.fca_eoi_layout_submit_button_wrapper input{background:none;border-radius:3px;border:0;padding:6px;width:100%;white-space:normal;}div.fca_eoi_layout_3 div.fca_eoi_layout_submit_button_wrapper input:hover,form.fca_eoi_layout_3 div.fca_eoi_layout_submit_button_wrapper input:hover{background:none;}#fca_eoi_form_7990 .fca_eoi_layout_3.fca_eoi_layout_postbox { background-color: #ffffff !important; }#fca_eoi_form_7990 .fca_eoi_layout_3.fca_eoi_layout_postbox { border-color: #344860 !important; }#fca_eoi_form_7990 .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_headline_copy_wrapper div { font-size: 24px !important; }#fca_eoi_form_7990 .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_headline_copy_wrapper div { color: #ffffff !important; }#fca_eoi_form_7990 .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_headline_copy_wrapper div { background-color: #ec5c34 !important; }#fca_eoi_form_7990 .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_description_copy_wrapper p, .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_description_copy_wrapper div { font-size: 14px !important; }#fca_eoi_form_7990 .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_description_copy_wrapper p, .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_description_copy_wrapper div { color: #6d6d6d !important; }#fca_eoi_form_7990 .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_name_field_wrapper, .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_name_field_wrapper input, .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_name_field_wrapper i.fa:before { font-size: 14px !important; }#fca_eoi_form_7990 .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_name_field_wrapper, .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_name_field_wrapper input, .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_name_field_wrapper i.fa:before { color: #444444 !important; }#fca_eoi_form_7990 .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_name_field_wrapper { border-color: #d2d2d2 !important; }#fca_eoi_form_7990 .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_email_field_wrapper, .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_email_field_wrapper input, .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_email_field_wrapper i.fa:before { font-size: 14px !important; }#fca_eoi_form_7990 .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_email_field_wrapper, .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_email_field_wrapper input, .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_email_field_wrapper i.fa:before { color: #444444 !important; }#fca_eoi_form_7990 .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_email_field_wrapper { border-color: #d2d2d2 !important; }#fca_eoi_form_7990 .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_submit_button_wrapper input { font-size: 14px !important; }#fca_eoi_form_7990 .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_submit_button_wrapper input { color: #ffffff !important; }#fca_eoi_form_7990 .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_submit_button_wrapper input { background-color: #ec5c34 !important; }#fca_eoi_form_7990 .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_submit_button_wrapper { background-color: #933b00 !important; }#fca_eoi_form_7990 .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_privacy_copy_wrapper div { font-size: 13px !important; }#fca_eoi_form_7990 .fca_eoi_layout_3.fca_eoi_layout_postbox div.fca_eoi_layout_privacy_copy_wrapper div { color: #b3b3b3 !important; }.
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