Pepsi. You got the right one, baby. That was the chorus football fans were singing after 1991s Super Bowl XXV,featuring Ray Charles singingthe praises of Diet Pepsi with a chorus of Uh Huh girls. In this blog,Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind variousnon-alcoholic beverage partnerships. Following the success of 'Share A Coke' campaign which rejuvenated relationships, Coca-Cola India has taken the personalised campaign further with #SayItWithCoke. McDonalds, Netvigator, Minute Maid, Coca-Cola, Ribena, etc. From sneakers like Nike and Adidas to soft drinks like 7up and Coke, these celebrities are everywhere. . From trademark Coca-Cola to Sports, Juice & Dairy Drinks, Alcohol Ready-to-Drink Beverages and more, discover some of our most popular brands in North America and from around the world. Published Mar 1, 2021. The shoe has now 33 editions and numerous re-releases and re-designs with different colors. The Coca-Cola Bottling Company's efforts to do a good deed in Texas weren't met by the kind of PR results any company would expect in a crisis. Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. republish under a Creative Commons License, and we encourage you to In 2012, A-Lister Brad Pitt became the first man in history to pitch for Chanels trademark Chanel No. He raked in eight figures by placing endorsements on his shorts, caps and robe. Chris Paul not only starredin State Farm commercials, he also starred as a fictional twin brother named Cliff Paul who worked as a State Farm agent. You've successfully subscribed to StartupTalky. The above images and any images within this In 2017, the Daily Mail reported that George Clooneys status as brand ambassador earned him $40 million from the drink company. Also be sure to check out these blogs our team wrote on how to best work with celebrities! He mentioned the brand back in 2006 on his song Show Me What You Gotas an affront to offensivecomments from a Cristal executive. Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. And is some rare instances which their management and agents don't typically support or advocate for, a celebrity may agree to only take an equity stake, with no fee guarantees. as well as image rights, data visualizations, forward planning tools, Losing traditional customers at the expense of a failed campaign to lure a younger generation of buyers, the brand turned to superstar Angelina Jolie for a solution. Soft drinks, energy drinks, different product lines. Heres a list of top Indian Cricketers & the price they charge for brand endorsements. Shes earned $157.5 million since 2011. In 2003, McDonalds signed Justin Timberlake to head the companys now-famous Im Lovin It campaign. As an entrepreneur, Foreman made even more of a name for himselfwith his portable, plug-in George Foreman Grill. Kylie Jenner is the highest-paid celebrity who earned around $590 million. The partnershipstarted in 2014 and has led to a prolific cottage industry of Jennifer Garner ads andfans of her commercial work. Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. Yep, Jenn has been a loyal investor in the Glaceau-owned bottled water company for quite some time and as we've said before, she's pretty much the perfect celeb endorser. According to the publication, this move upset Kanye West, who has his own deal with Adidas. In 2012, Irving starred in his first commercial as his elderly alter ego "Uncle Drew." The 2X Olympicmedalist has made a name for herself at the age of 20, having secured lucrativeendorsement dealswithNikeand Toyota. Hip-hop artist Drake has a favorite soda, and that soda is Sprite. Coca-Cola Enjoy Bottle Gift Tube. But, Michelle Wie has made millions off of endorsements. She was paid $2.5 million to speak for the company in 2005, according to a report from Adweek. When a company wants to sell you something these days,it needs to do more than just show you the product. This squad of athlete influence holds a combined social following of over 177+ million. Beyonce signed a multi-year contract with Pepsi worth $50 million. Addison Rae is one of the highest paid TikTok stars, and everything she touches seems to turn to gold until now. She became the youngest player to qualify for the USGA Amateur Championship at age 10. Your account is fully activated, you now have access to all content. That's why Coca-Cola's idea of having Mean Joe toss his jersey to a young boy in exchange for a bottle of Coke was brilliant. The collaboration started with some TV commercials and print ads and even landed her a sponsored tour. report at the time. Some of James' endorsements include Nike, Coca-Cola, Beats By Dre, Blaze Pizza, and 2K Sports. Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. Later at age 13, she became the youngest player ever to cut for the LPGA Tour. Add to Wish List. CocaCola with Coffee Mocha hits shelves next month, joining the already available Dark Blend, Vanilla, Caramel and Vanilla Zero Sugar in the ready-to-drink (RTD) coffee aisle. Moreover, Coca-Cola leverages celebrity endorsements in its marketing initiatives. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Top athletes in the world make money through Endorsement deals, appearance fees. With a slew of younger celebs with a huge social media impact, their investment was a big deal to CORE. While she didnt typically post on her socials about the drink, her sponsored tour and many commercials allowed Taylor to introduce Diet Coke to an entirely new generation of soda drinkers. What isunique about these endorsers is that they are also investors in the brand, with Bryant on the Board of Directors for the brand. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. With hisownCokebottlein tow, Logano has publicly expressed appreciation for the fruitful partnership. In 2012, A-Lister Brad Pitt became the first man in history to pitch for Chanels trademark Chanel No. Some celebrities may choose to invest actual dollars into a brand and get behind it. 02:40 - Source: CNNBusiness. Sustainability. Beyonce inked a $50 million endorsement deal with Pepsi in 2012. Next, complete checkout for full access to StartupTalky. These offers do not represent all available deposit, investment, loan or credit products. 50 Easy Things You Should Do To Save Money, The Downsides of Retirement That Nobody Talks About, 21 Hacks To Reduce Your Healthcare Costs This Year, This article originally appeared on GOBankingRates.com: Celebrity Endorsement Deals With Insane Payouts, Lessons To Live By From These 13 Rags-to-Riches Athletes, Celebrity Endorsement Deals With Insane Payouts. NBA slam dunk champion Blake Griffin won his 2011 dunking crown byjumping over a Kia OptimaKia being an NBA sponsor at the time. David Beckham is a well-known soccer legend, married to Posh Spice. Did Ronaldo cost Coca-Cola $4 billion? Sign up for our daily newsletter for the latest financial news and trending topics. The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing. In 2006, clothing company St. John was in the middle of an identity crisis, according to the New York Times. . Although he is retired his brand is enough for him to earn a wealthy sum. Shes earned $157.5 million since 2011. And celebrities are paid insanely by the most prominent brands. . While Charles had appeared in Coca-Cola commercials in the 1960s, most pop culture aficionados associate the singer with Pepsi thanks to this ultra-popular ad campaign. If you follow Kim Kardashians Instagram account, it may seem like theres nothing she wont endorse. Full-Year Free Cash Flow (Non-GAAP) Was $11.3 Billion, Up 30%. There was an unknown error. Coca-Cola's holiday campaign this year focuses once again on the arrival of Santa. 9 LeBron James. ATLANTA-- (BUSINESS WIRE)-- Building on the award-winning "Coke Side of Life" campaign, The Coca-Cola Company today invites the billions of people around the world who love to pause and refresh themselves with a Coke to "Open Happiness" and continue to enjoy one of life's simple pleasures. She was paid $2.5 million to speak for the company in 2005, according to a report from Adweek. It has a queen-sized bed . distribution partner, email us at Needless to say, corporations were ready to pounce when she turned pro two years later. Soon after, Jenner released her Puma Fierce line. The most sincere celebrity endorsements happen when the celebrity actually uses the product. Verizon staked its futureon a bespectacled man asking if people could hear him, and Sprint PCS had a mysterious man in a trench coat investigating cellular emergencies. While pop princess Taylor Swift is no stranger to brand deals, her partnership with Diet Coke is one of her longer-lasting ones. According to AdAge, the worldwide ad blitz earned the pop star $6 million, adding more to his current multimillion-dollar fortune. The world's most beloved "momager" teamed up with Poise to advertise their bladder leakage pads. Other than Adidas, David Beckham has endorsed several significant brands such as Burger King, Sainsbury's, and Samsung. Eva Longoria & L'Oreal. Rivalries don't only exist on the playing field. Trebek hasbeen a spokesman for the company since 1998, and has also endorsed DirecTV, Emerald Downs Racetrack, and the National Fluid Milk Processor Promotion Board. If your organization is interested in becoming a Stacker The company reportedly paid her $12 million, plus sales incentives. David Beckham signed a lifetime endorsement contract with Adidas worth 160 million in 2003. At first, 50 Cents was to promote and endorse the brand with its enormous popularity. Along with his Nike deal (and Coca-Cola), James endorses Beats By Dre, 2K Sports and Blaze Pizza. One thing holds true here - there isn't an option for any other water to EVER get product placement (at least in a scene with him) in a Mark Wahlberg movie. In 2005, golf phenom Michelle Wie turned 15 and she also turned pro. Griffinbecame an endorser for the company just a few months later in a multi-year deal that made him a global ambassador for the brand. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. Cristiano Ronaldo is very particular about the brand he promotes and endorses. In 2005, golf phenom Michelle Wie turned 15 and she also turned pro. Take a look to find out about your favourite cricketer. In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. It's just natural for me to want to be a part of something that makes me feel good.". Shaquille ONeal is no stranger to endorsements. Charlize Theron is unprecedented when it comes to her getting a huge sum through brand endorsements, according to Playboy magazine. The weekend golfers and tennis players among us know that hitting a ball is no easy feat. Whether he is enjoying hiscustomCokebottle, proudly displayingcardboard cutoutsof himself, or shamelessly showing off the joy ofbeing a dad in quarantine, Hamlin always has the red brand ready to rock. In 2003, Justin Timberlakesigned a worldwide marketing deal with McDonald's, all revolvingaround asong: "Im Lovin It." StartupTalky is top startup media platform for latest startup news, ideas, industry research and reports, inspiring startup stories. Strategic Partnerships, Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. The Guardian reported at the time that Pepsi paid upwards of $50 million to work with Spears, making it one of historys biggest contracts at that time. But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. . When the celebrity has a little bit investedin the game, you tend to see more of that celebrity with the brand versus a line by line list of check marks next to contracted deal points the celebrity is obligated to participate in to receive compensation. Timberlake had already released a song of the same title, but the fast-food giant created a jingle of its own that only partially borrowed from Timberlake. The answer is no, he created some "market noise.". And 60% of that figure or $94.5 million came from pitch deals with brands like Head & Shoulders, Pepsi, Quaker Oats and CoverGirl. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '2e935737-2d85-4e1c-b9f4-91c8d877c570', {"useNewLoader":"true","region":"na1"}); Aquahydrate wasn't doing too well when Mark Wahlberg was offered some while training for his movieThe Fighter. Both were ranked in top 10 within CelebrityZ's ranking in . The highest-paid celebrities make millions just through brand endorsements. report at the time. Here's another company that used YouTube to endorse their brand with a significant effect. Spieth has highlighted the brand onhissocial mediaas well. 02:40. By 2011, Gwyneth Paltrow had already supplemented her movie star income with lucrative endorsement deals from Tods, Coach and Estee Lauder. She became the youngest player to qualify for the USGA Amateur Championship at age 10. The best celebrity endorsers can even become synonymous with multiple brands. Not only did the singer promote the beverageas a healthy drink choice, but also an empowering business move for females - something her fans canabsolutelyget behind. George Foreman is a former boxer and now he is widely known as the Boxing-legend-turned-grilling-guru. There's a funny sub-genre of celebrity endorsements where the celebrity endorser provides a little self-deprecating humor. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Get the full breakdown on 36,000 branded Instagram posts published on behalf of more than 3,200 sponsors in sports.
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