We had three or four people who were our formal official sales team at Stuff Media. Most of them are like, Facebook wont give us the time of day. Google and YouTube are awesome. All I say to them is, This is no longer an experimental bucket of marketing. Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this. Its never been any different from day one, and it has made all the difference. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. The day before, I was with Publicis. Number two was this massive marketing machine. Is it just Bob Pittman being like, Chaos reigns. I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. Walk us through what that actually means. Aren't. Real. She said, On the podcast, its much looser. And that will lead to conversion for something else for you? Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. Five Stars. Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. A third of all the media we consume is just audio. Big Money Players and iHeartPodcasts. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. There is a product lead; Uta Knablein is our chief product officer. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. No Longer So. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. That feels obvious to me. Really, really terrible. After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. Join America's favorite . And by the way, its not slowing down. Our downloads were 412 million downloads in January, and that was up 12 percent from the month prior. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. Im very interested in the derivative work potential of podcasts. Ron Burgundy, the legendary reporter featured in 2004's "Anchorman" film, has a podcast coming to iHeartRadio in early 2019. Hes like, I want to get as much audience as possible. Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. The longer answer is, were in an odd economy. Reviews. I was like, I dont need you to talk more. The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. Youve been more or less anti-subscription. Are you open to video? The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! You brought up your numbers, so I have to ask you about them. Hes going to leave now. But I also think it fundamentally tripped up a little as a business model. We taped this episode live at Hot Pod Summit. 2023 Big Money Players and iHeartPodcasts. The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I dont predict what we might get. Weve all seen this, so Im not saying anything privileged. It kind of never went away, but now were back to this again. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. I think every CEO has but one tool, and its shuffling the org chart to solve problems. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. These are marketers who are usually really good at this stuff like really good. Competitive separation, category exclusivity, and share-of-voice conversations suddenly became possible when you could dynamically insert into ad tags. Then, up and coming Tim Heidecker joins him. You came to it through an acquisition. As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. Its not that theyre bad people. Maybe one day you will, but not today. Yes, we do that all the time. Last year when we were all in this room, we could not stop talking about Spotify. iHeartMedia came along and offered us two or three things specifically. The third thing they let us do was have a sales team. Ive just really struggled to understand why you would do that. A podcast from The Verge about big ideas and other problems. Its gone. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. One of these cards literally says, What is your org chart? That is my whole brand. We all know what a YouTube video is, because YouTube has designed the constraints of the platform to produce that thing. The Ron Burgundy Podcast. I dont depend on it. You have this relic now, that is a podcast limited series of what this language means to this guy and why he captured it in a podcast. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. The core fundamental, pretty consistent business model of podcasting is a rev share model. He founded MTV way back in the day, and hes had a long career of being the CEO of several companies. It has been a pitfall of digital media from day one. There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. Theres this adage for anybody that has worked in video. Its a great question, because Ive been on both sides of that. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this. The other is the digital audio group. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. That's it. YouTube is a good example of this. Nothings perfect, but its pretty close to perfect. This thread is archived Some of this is obvious. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. This one was definitely very real. Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. Hello, my friend. What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. I understand where we sit in the pecking order in terms of cume. Yeah. Conal and iHeart Digital earned that success by doing some unconventional things. If you can never get enough true crime Congratulations, youve found your people. I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Sometimes they just shuffle it to create change. Even Decoder is bad at marketing; this is as much marketing as weve ever done. It was the only time Ive ever gotten a call from somebody. But that has been their promise for years, and it might still be their promise. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. Is radio the upsell on podcasting for you? Conal Byrne is the CEO of iHeart Digital. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. Its a massive amount of the stuff we take in and that we call the media. You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking.
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