An expressed warranty means that? Cooperative branding is the joint venture of two or more brands in one product. E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. In writing d. Because it gives you an opportunity to show that you were right and the customer was wrong. Passenger deposits for upcoming cruises are considered unearned revenue and are recorded as Customer Deposits as cash is received. Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. For tax purposes, assume that the computer has a useful life of five years. c. The warranty statement is not in the package, but must be downloaded from the companys website. Select one: e. Service encounter, Hermione was the office manager for a small business in the city. It is a good brand name because it is simple and easy to pronounce. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. Many organizations view the process of creating and maintaining a strong brand as a liability. Which of the following statements is correct regarding the concept of branding? Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? d. Logo e. Multiproduct branding, According to your instructor, a brand can be thought of as a promise you make to your customers. \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ Substitution (statement 2 into statement 3) or transitive property 5. A) innovativeness D) brand architecture A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. d. Experience Qualities A) original, ambiguous, and straightforward b. Comparatives Notes. D) Straddle positioning C) relying on the product descriptor C) clear similarity to the attributes of other brands Changing an image is most necessary when: From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. C) Competitive points-of-parity According to your instructor, a brand can be thought of as a promise you make to your customers. Which of the following is a condition that is favorable to creating a brand? Select one: B) comparing to exemplars All of the marketing concepts that deal with tangible products apply to services as well. We strongly recommend purchase. a. B) focusing on reliability B) intimacy What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling? A) service Every service probably has a tangible component. This value can be expressed in terms of? a. B) clear profitability to the company The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). Ben Lucas is a maintenance programmer for the Ace Corporation. e. What the customer expects from the service. the goal of positioning is to ________. Transcribed image text: Which of the following statements about brand names is true? C. Packaging does not influence the consumer buying decision. B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. Consumers with high behavioral loyalty are unlikely to switch. Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. E) channel. ) Which of the following is true regarding customer personas? She called all three and asked them to come in and put on a demonstration so that the employees could decide which coffee they liked best. Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. (The IRS schedule will spread depreciation over six years.). The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. D) points-of-value Uploaded By ElderHawk5. Most Relevant is selected, so some comments may have been filtered out. B) Brain maps Share. D) brand slogan c. A warranty c. Common sense. Good dominated offering B) employee Documentation Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. B) services differentiation e. Number of complaints. Brands no longer control the ways in which customers connect to them b. Component branding \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ 5. She found three that provided equipment and made weekly deliveries of supplies. SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. Which of the following is true regarding URL text? a. Which of the following is the company using to convey its membership in the retail segment? Which of the following statements about blue ocean thinking is true? D) rational advantage Uploaded By lawjieyin. c. Physical representation b. Customers are willing to pay a premium price for the product In what way is the brand's category membership being conveyed? This is an example of defending the __________ of the brand? D) product differentiation A) competitive points-of-difference e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. A) negatively correlated C) cast A) brand slogan A) channel differentiation d. Generic branding Becker Brothers is the managing underwriter for a 1.45-million-share issue by Jays Hamburger Heaven. A business's branding is more important than you might think. b. d. Equipment-based offering. Which of the following statements about brand mantras is true? a. A. Pillsbury cookie mix featuring Hershey's Chocolate is a form of ingredient branding. C. diversification. C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. Then add. A) services This is an example of ________. Organizations should not . C) communicative, simple, and inspirational Each of the following items is a tangible component of a brand image except: B. organizational culture, ideals and beliefs of corporate personnel. c. Assurance Frodo was using the ___________ approach to making his service seem "real"? See Page 1. Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. b. Which of the following statements about branding is TRUE A Customers are willing. ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance. They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? b. Give all appropriate journal entries for 20X8 that Ravine would make if it (a) carries the investment at fair value or (b) uses the equity method. Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. a. B) relying on the product descriptor A) comparing to exemplars C) insensitivity The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? Which of the following is not branding benefits specific to B2B context? functional and product use benefits correct incorrect. This is an example of ________. b. Inseparability c. What he or she is expected to do in order to create the service. a. A. "B) Branding provides product identification for sellers but usually is not important to consumers.C) What brand is familiar often varies from one country to another.D) Achieving brand familiarity is easy.E) None of these statements about branding is TRUE. A) positioning. Select one: c. Private branding. To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". Select all that apply. Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. Which of the following statements about the branding guidelines for a small business is true? B. Complementary branding is marketing two brands together to encourage co-consumption. When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. D) product differentiation \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ Excessive branding. D) announcing category benefits \\ The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product. Experience Qualities False. a. Visibility Select one: c. Project an image for the product. C) Brand logos d. Brand awareness What the customer expects from the service. a. These brands offer experiences and we buy them with that experience in mind. D) communicating deliverability variables Select one: Select one: a. c. Experience Qualities Moment of truth He brought it home, plugged it in and nothing happened. a. By using a computer rather than a person to initiate the process, Arwen was using _____________ to make the best use of her highly trained donut makers? B. quality of many private label products has improved. Once a brand has been established, you do not have to maintain it. b. e. What his or her rights are in case something goes wrong. Which of the following statements about branding is. True b. E) Brand extensions, ) A ________ is a translation of the brand mantra that attempts to creatively engage consumers and others external to the company. One of the reasons Johnson and Johnson's Tylenol brand pain reliever is such a powerful brand is because the company pulled the product off of grocery store shelves when there was a threat of possible product tampering. b. A) the soap is one-quarter cleansing cream Whether there are contingency plans in place. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. 1 12 4. b. It is harder to create than brand recall. Service dominated offering . Select one: Because customers who spend the most money are the most likely to complain. Select one: Discuss the business-cycle approach to investment timing. E) employee differentiation, Dayton, Ohio--based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. Select one: Select one: C) What brand is familiar often varies from one country to another. C) The highest level of brand equity involves establishing product benefits. 37) Which of the following statements about brand equity is NOT true? A) Category points-of-difference E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? b. Select one: a. The difference between options standard features. These consumers are unlikely to switch. American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. D) Brand alliances D) deliverability Ingredient branding The brand . Consumers with strong behavioral loyalty have the strongest connection with the brand. Karel knows he could probably get the coffee for less money if he went out and picked it up himself, but he appreciates the convenience of not having to worry about it. a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? Carnival Corporation is the world's largest cruise line company. In order for the brand to be successful, the promise must be _____________? c. Yes, because there are favorable sale locations available. Starbucks is more than coffee. It is highly popular in the group-oriented society of today. A) comparing to exemplars e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? B) points-of-difference d. Multiproduct branding B. A) Use Zipex for quick and thorough cleaning. D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. a. In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. He just made an arrangement with a coffee service for his company. B) authenticity a. Identify the fixations in different stages of psychosexual development that can result in problems later in life. e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. Consumers with high behavioral loyalty are unlikely to switch. e. You said all of these things, and meant them. By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. C) need-based positioning C) language c. Generic brand, no-name brand If your friends tell you that the company should be liable for a problem, then they probably are liable. At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. c. Copyright D. Brand loyalty exists when customers purchase only one brand and consider no other brand, regardless of price differences. B) narrative branding c. Commercial interface e. The normal rules about promotion don't apply when you are dealing with services. Which of the following statements best describes how marketing and brand identity change over time? What percent of Bens day is spent testing these programs? B) channel differentiation B) to emphasize competitors' points-of-difference This strategy was designed to help Gandalf overcome the __________ characteristic of services? No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. C) image differentiation e. Implied. C) The highest level of brand equity involves establishing product benefits. Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. A) service differentiation According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. B) In blue ocean thinking, industry boundaries are defined and accepted, and the competitive rules of the game are known. e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? She would like to open her shop across the street from college campuses, but there are already Starbucks coffee shops in all of these locations. D) category points-of-parity a. False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government.